How to market your university Chinese social media under covid-19?
Updated: Sep 3, 2020
Since covid-19 happen, China visa center was close and IELTS are not open for test, therefore it is important to have strategies and plan regarding to student asking question such as: “is TOEFL or other English language requirement are acceptable for university?” ‘ is there a discount through international student?”. As working in digital marketing, our Chinese social media play an important to our current student and incoming student. Here are some action you can do on social media in order to engage with your student.
University strategies right now on WeChat and Weibo it will be good to publish article information about success of scientists and doctors that are helping the covid-19. It is good to demonstrate stories such as successful professors who is going to help the disease or will pass away because of helping corona-virus, or a student who is been able to graduate earlier in order to help NHS.
For art university it will be good that you can provide information such as online gallery online shows or images or even SVG image on Wechat articles, in order to engage with your students. There is the example.
This is an example of interactive style article, users can go through the articles and click for answer.
For university that have music department they can have online live broadcasting for music show. Even students and go online for show as well. UAL recently had bring their art show into VR style.
For university who have a high level of followers it it’s good that in this time they start to communicate with their followers by having online activity such as content competition.
Content would be good to have fun in this stage. General content marketing which planted before is also need to be publish in this time such as requirement for English language course requirement for certain course.
What Chinese student really want to see from Chinese social media first: university reputation second: subject ranging and benefit and now at this stage between March to June it is important to demonstrate what it’s like to study in University this is including student support scholarship benefits such as library time.
Group chat community is important. At this stage, current students mental health are important, wechat group community giving student the ideas that a university is care and warm about student, this will give good service from student perspective.
Weizhong's Chinese social media marketing have four years in education. Feel free to contact us for a free one-to-one consultant please email(firstname.lastname@example.org) and tell us what university you’re from or your company so that we can develop a plan for you before we run into the free one-to-one consultation.